In this Marketing Research Course Participant gain an understanding of marketing research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.

In this Marketing Research Course:
  • Definition and Classification of Marketing Research
  • Marketing Research Process
  • Research Design Formulation
  • Measurement and Scaling
  • Questionnaire Design
  • Data Analysis and Report Writing
Upon completion of this program you will be able to:
  • Explain market research theories and concepts to colleagues and use this knowledge to design research studies in response to managerial problems.
  • Compare and contrast a range of common market research tools in order to evaluate the most appropriate tool for a unique research question.
  • Design and implement a research tool in response to a client brief within a team or individually.
  • Summaries a market research project and reflect on constructive feedback to improve the summary.
  • Develop a report that critically analyses market research data and provides a recommendation

See Samples About this Topic HERE

This program is suitable for marketing and sales managers and their employees, as well as personnel from public sectors, who manage in-house research projects and/or engage agencies to carry out research

3 Weeks

Twice a week: Evening sessions @ 6 PM

Once a week: Full day sessions on Saturdays @ 10 AM

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PRIVATE COURSE
  • PRIVATE
  • 1 week, 3 days
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