This program Introduces to participant the fundamentals of Integrated Marketing Communications (IMC). The participant will learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

Integrated Marketing Communications Course:
  • Introduction to Integrated Marketing Communication.
  • IMC Role in Marketing.
  • The Communication Process.
  • Setting Objectives & Budget for the Promotional Campaign.
  • Developing a Creative Strategy.
  • Media Planning, Implementation and Evaluation

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  • Understand the components & considerations involved in marketing communications strategy decisions
  • Learn the customer’s perspective, including information processing and how marketing communications can influence this process
  • Understand the individual elements of the marketing communications mix & how they are combined into an integrated promotional campaign
This program is suitable for:

Seniors and middle levels of marketing management, as well as personnel from public sectors, who manages or participate in marketing campaigns projects

3 Weeks

Twice a week: Evening sessions @ 6 PM

Once a week: Full day sessions on Saturdays @ 10 AM

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PRIVATE COURSE
  • PRIVATE
  • 1 week, 3 days
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