Jupiter2000 Academy

This Fundamental of Marketing Management course offers the major components of marketing management principles & strategy and its integration into an organization’s business plan. With an understanding of the principles of digital marketing

Also this Program is the first level of Advanced Marketing Management Diploma

Content

Fundamental of Marketing Management course:

Module 1: Principles of Marketing

  • Marketing in a Changing World.
  • Market Segmentation, Targeting and Positioning.
  • Developing the Marketing Mix: 4 Ps.
  • Basics of Marketing Plan.

Module 2: Marketing Strategy

  • Marketing’s Influence on Strategic Thinking.
  • Generic Strategies.
  • Competing on Price.
  • Differentiation and Segmentation.
  • Market–Share Strategies.

Module 3: Fundamental of Digital Marketing

  • Introduction to e-Marketing
  • e-Marketing Strategy
  • Processes of e-Marketing
  • e-Marketing Plan
  • e-Marketing Tools
  • Email Marketing
  • Online Advertising
  • Affiliate Marketing
  • Search Engine Marketing
  • Business Websites
  • Social Media Marketing

Courses Objectives

Upon completion of this program:

Participant will be qualify to be professional marketer.

Participants will be provided with practical knowledge and strategic insights they need to be professional marketer.

 

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Target Audience

This program designed for executives & juniors, whose responsibilities require a solid grasp of marketing

Duration

2 Month

Twice a week: Evening sessions @ 6 PM

Once a week: Full day sessions on Saturdays @ 10 AM

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PRIVATE COURSE
  • PRIVATE
  • 1 week, 3 days
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